How to collect data from potential customers effectively
Use of digital forms and digitization of smart badges
Technology has revolutionized instant lead capture, eliminating error-prone manual processes.
Recommended tools:
- beamian: Digitize your interactions at events with a portable lead capture tool that makes collecting contacts at trade shows much easier.
- Scanning apps: Scan business cards instantly.
- Tablets with optimized forms: reduce registration time to seconds.
- RFID systems: facilitate the exchange of information at the touch of a button.
What is a beamer and how does it revolutionize contact generation?
A beamer is an identification technology device that acts as a unique identifier for brands exhibiting at events. It allows you to easily collect data from attendees who have chosen to wear your smart badge, instantly sharing their contact details.
This system completely eliminates the need for paper forms or the manual exchange of business cards, drastically simplifying the data collection process at trade shows. All the exhibitor has to do is touch the projector to the visitor’s smart badge and it automatically captures all their contact information, which is stored and ready to be integrated into the CRM.
The advantages of using a projector to create opportunities at trade shows include:
- Immediacy: captures data in seconds without transcription errors
- Professionalism: projects a technologically advanced image
- Efficiency: allows more time to be devoted to the business conversation and less to logistics
- Immediate follow-up: allows follow-up actions to be initiated even during the event itself
- Integration: makes it easy to connect to marketing automation and CRM systems
These solutions not only speed up data collection at trade shows, but also allow you to start the lead generation process immediately.
Find out what smart badges are and why they are revolutionizing events.
Capturing leads through landing pages and social networks
Integrating digital channels with your physical presence multiplies recruitment opportunities.
Effective strategies:
- Personalized QR codes: lead to specific landing pages based on interest
- Exclusive hashtags: Encourage interaction on networks during the event
- Digital contests: Encourage voluntary data registration
- Exclusive content: downloadable materials in exchange for contact information
- Geofilters: increase visibility among event participants
