Step-by-Step Guide, Checklist, & Tools
Getting ready for a big trade show? We know the feeling—exciting but also a little overwhelming. Between designing a standout booth, engaging attendees, and...
Best Practices for Designing a High-Converting Website for Events
Creating a website for events might seem straightforward, but there’s a stark difference between a basic event page and one that actually fills seats....
How to Capture and Convert Leads into Customers at Events: Effective Strategies
How to Capture and Convert Leads into Customers at Events: Effective Strategies
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Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round – The Meeting Pool Blog
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own...
How To Measure Event ROI With Event Platforms
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous...
