Festivalization: To Be or Not to Be?
How tech events fuel robust employee engagement
The tech industry is famous for its festivalized events. And, certainly, they leave a major impact. But what...
Step-by-Step Guide, Checklist, & Tools
Getting ready for a big trade show? We know the feeling—exciting but also a little overwhelming. Between designing a standout booth, engaging attendees, and...
Best Practices for Designing a High-Converting Website for Events
Creating a website for events might seem straightforward, but there’s a stark difference between a basic event page and one that actually fills seats....
How to Capture and Convert Leads into Customers at Events: Effective Strategies
How to Capture and Convert Leads into Customers at Events: Effective Strategies
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Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round – The Meeting Pool Blog
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own...
